From the team
Notes on recommendations, attribution, and growing revenue from your store.
A public creator code gets indexed, shared, and used by non-followers within days. Scope it per creator, window it, cap it — and pay on incrementality, not redemptions.
Unico Commerce · 3 min read
Apology codes feel like service. Without a fixed remedy menu, caps, and expiry, they're an uncontrolled discount channel that trains complaints — and nobody can reconstruct what it cost.
Unico Commerce · 3 min read
Thresholds lift baskets by adding items shoppers didn't want. Watch return rates by threshold cohort — the filler is often a January refund with a shipping label.
Unico Commerce · 3 min read
A failed discount code hits your highest-intent shopper at the worst moment. Give a specific reason and a scoped second chance — not a blanket discount for every typo.
Unico Commerce · 3 min read
On mobile there is no mouse leaving the viewport — only proxies like back-taps and upward scrolls, both noisy. Replace exit intent with layered hesitation: engagement first, interruption last.
Unico Commerce · 4 min read
A 10%-for-email popup that fires in three seconds builds a list of code-hunters, not customers. Capture later, ask less, suppress buyers — and give value before price.
Unico Commerce · 4 min read