Strategy
Discount Cannibalization: How Much of Your Discount Revenue Was Already Coming
Cannibalization isn't just full-price buyers who'd have paid anyway. There are three kinds — and most stores only ever measure one.
Unico Commerce · 3 min readFrom the team
Blog
Notes on recommendations, attribution, and growing revenue from your store.
Unico Commerce · 3 min read
Strategy
Your Discounts Are an Ad Budget You're Not Measuring
You'd never spend $50,000 on ads without checking ROAS. Most stores spend more than that on discounts and measure nothing. Here's how to fix it.
Unico Commerce · 3 min read
Guides
How to Run a Holdout Test (And Finally Know If Your Discounts Work)
Most stores can't tell if a discount created a sale or just discounted one that was coming. A holdout test answers it — here's how to run one without a data team.
Unico Commerce · 3 min read
Strategy
You Trained Your Best Customers to Never Pay Full Price
Every blanket discount teaches your customers one lesson: if you wait, there's a code. Here's the long-term margin cost — and how to stop training it.
Unico Commerce · 3 min read
Strategy
10%, 20%, 30%, or 40%? Your Discount Tiers Are a Guess.
There's no industry-standard discount depth. The right number depends on the shopper in front of you — and most stores never test to find it.
Unico Commerce · 4 min read
Strategy
The Discount Audit: How Much of Your Discount Spend Actually Bought You Anything?
Most stores discount every shopper to convert a fraction of them. Here's how to calculate how much margin you're giving away — and what to do about it.
Unico Commerce · 4 min read