Guides
Your Was-Prices Need a Ledger, Not a Feeling
Inflated anchors and resetting timers already draw fines. Keep timestamped price history, honor the lowest-prior-30-days rule, and let urgency be real or silent.
Unico Commerce · 2 min readFrom the team
Blog
Notes on recommendations, attribution, and growing revenue from your store.
Unico Commerce · 2 min read
Guides
Ask Why They Hesitate. Then Match the Nudge.
Price, shipping, fit, trust, timing — different hesitations need different remedies. A one-question capture at hesitation beats another blanket percentage.
Unico Commerce · 3 min read
Strategy
The Never-Ending Sale Trains Waiting Better Than Any Campaign
A perpetual 20% off isn't a promotion — it's your price with a countdown costume. End the evergreen, protect the anchor, and make promos events again.
Unico Commerce · 2 min read
Strategy
BNPL Plus a Discount Is a Double Subsidy. Price Both or Neither.
Buy-now-pay-later already subsidizes affordability with fees you absorb. Stacking a percentage on top pays twice for the same hesitation — gate one or the other.
Unico Commerce · 2 min read
Strategy
Price-Match Guarantees Train Comparison. Targeted Offers End It.
A price-match promise invites every shopper to shop elsewhere first — then taxes your team per claim. Beat comparison with behavior-gated value, not a guarantee that rewards hunting.
Unico Commerce · 2 min read
Strategy
Verify the Affinity. Then Discount It.
Student, teacher, military, and healthcare discounts work when verified and bounded — and leak like any public code when they're just a string and a checkbox.
Unico Commerce · 2 min read