From the team
Notes on recommendations, attribution, and growing revenue from your store.
Discounting fit-sensitive and damage-prone SKUs buys orders that refund at higher rates — paying acquisition, shipping, and handling for revenue that reverses.
Unico Commerce · 2 min read
Every SMS send costs money and attention — plus consent risk. Reserve the channel for high-intent hesitation and full-price-able moments, not sitewide blasts.
Unico Commerce · 3 min read
The same economic concession converts differently framed as %, $ off, or shipping. Match the frame to basket size and the real blocker — and keep every claim provable.
Unico Commerce · 3 min read
One blanket discount treats first-visit curiosity and fourth-order loyalty as the same hesitation. Tier offers by lifecycle reason — and stop paying VIPs to stay loyal.
Unico Commerce · 2 min read
Blanket promos discount velocity and dead stock at the same rate — paying for sales that needed nothing while under-funding the clearance that does. Aim price at inventory reality.
Unico Commerce · 2 min read
Subscribers cancel from surplus, cadence mismatch, and payment failures — not price. A pause, skip, or swap saves the relationship; a blanket discount just reprices it.
Unico Commerce · 2 min read