Analytics
Discount Attribution: Why Last-Click Overstates Your Discount ROI
Your dashboard says the discount drove $50,000 in revenue. It didn't. Attribution tells you who gets credit — not what actually changed.
Unico Commerce · 3 min readFrom the team
Blog
Notes on recommendations, attribution, and growing revenue from your store.
Unico Commerce · 3 min read
Strategy
First-Order Discounts: Do They Buy Loyal Customers or Bargain Hunters?
The welcome discount is universal advice. But do discount-acquired customers become loyal — or just trained to wait for a code? The cohort math is uncomfortable.
Unico Commerce · 3 min read
Strategy
Coupon Code Leakage: The Hidden Tax on Every Discount You Run
Your discount code doesn't stay on your site. It travels to coupon aggregators, browser extensions, and Reddit — and the people who find it are often your own best customers.
Unico Commerce · 3 min read
Strategy
Free Shipping vs Discount: Which One Actually Costs You Less
A 10% discount looks cheaper than free shipping. But compare them by incremental cost instead of face value and the answer flips.
Unico Commerce · 3 min read
Analytics
Profit Per Session: The On-Site Metric That Can't Lie to You
AOV and revenue-per-visitor can both go up while you quietly make less money. There's one on-site metric that can't be gamed — and almost nobody tracks it.
Unico Commerce · 3 min read
Strategy
The Minimum Viable Discount: Finding the Smallest Discount That Converts
You don't need 20%. You need the smallest number that changes a decision — and there's a formula for the maximum discount your margins can afford.
Unico Commerce · 3 min read