From the team
Notes on recommendations, attribution, and growing revenue from your store.
The same offer in three slots doesn't triple conversions — it triple-counts them, taxes checkout completion, and annoys everyone. Give each placement one job.
Unico Commerce · 2 min read
Flash sales pull demand forward on your core assortment. Clearance recovers value from dead stock. Run the first on items headed for the second and you torch both.
Unico Commerce · 2 min read
Most 'price testing' is just comparing discount banners. Real price testing moves the base price — and you can do it without teaching customers to hold out for sales.
Unico Commerce · 3 min read
Attach rate is up, AOV is up — and margin is down. Why recommendation slots need to be scored on profit per visitor, not baskets.
Unico Commerce · 2 min read
The same 10% converts completely different shoppers completely differently. Elasticity lives in the shopper's state — not the SKU.
Unico Commerce · 2 min read
A single national free-shipping threshold over-subsidizes far zones and under-serves near ones. The zone mix decides whether your threshold makes money.
Unico Commerce · 2 min read