Use case
Test what actually drives more sales
Run side-by-side experiments on your storefront and let real shopper behavior — not guesswork — decide which merchandising strategy wins.
faster to a winning strategy
compared to manually guessing and switching merchandising rules by hand
What this looks like in practice
Side-by-side experiments
Run two or more merchandising strategies against real traffic at the same time.
Built-in significance
Unico tells you when a result is real, not just noise from a small sample.
Automatic rollout
Once a winner is clear, Unico rolls it out to every shopper — no manual switch-over.
Explore other use cases
Optimize for what your business needs, not just clicks
Run side-by-side experiments to see which merchandising strategy wins, and give Unico business signals — clear aged inventory, boost new arrivals, protect margin — so recommendations serve your goals, not just engagement.
View use caseMerchandise every shopper differently
Every shopper sees a different homepage, category page, and cart — ranked around what they're actually likely to buy, not a single default sort order.
View use caseStart optimizing your store today
Connect Shopify and let Unico turn shopper behavior into recommendations that sell more.
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