Use case
Optimize for what your business needs, not just clicks
Run side-by-side experiments to see which merchandising strategy wins, and give Unico business signals — clear aged inventory, boost new arrivals, protect margin — so recommendations serve your goals, not just engagement.
incremental revenue per experiment
average lift of the winning variant across a merchant's first three A/B tests
What this looks like in practice
A/B test strategies
Run two recommendation strategies side by side and ship the one that lifts revenue.
Weight business signals
Boost new arrivals, clear dead inventory, or protect margin — set the priority per surface.
Compounding results
Every session feeds the model — there's no plateau, results keep improving over time.
Explore other use cases
Turn every cart into a bigger order
Surface the right add-on or upgrade at the exact moment a shopper is deciding — on the product page, in the cart, and after checkout.
View use caseLaunch campaigns that merchandise themselves
Launch a seasonal sale or promotional push once, and let Unico adapt which products lead the page for every visitor — no manual re-merchandising mid-campaign.
View use caseStart optimizing your store today
Connect Shopify and let Unico turn shopper behavior into recommendations that sell more.
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